Founded by Elise, a beauty professional with over three years of experience in the industry, our brand was born out of a true passion for lashes and brows. Elise has always believed that brows and lashes are more than just features they frame your face, boost your confidence, and deserve the very best care.

After working hands on with countless clients, Elise recognized the need for products that not only deliver flawless, lasting results but also genuinely care for the health of natural brows and lashes. That’s why she created a collection of professional grade products designed for both brow artists and everyday beauty lovers.

Our mission is simple: to provide luxury products that actually work products that are nourishing, reliable, and easy to use, whether you’re perfecting your brows at home or creating looks for clients in the salon.

Because when your brows and lashes are at their best, so are you.